info@ashtoncarehome.co.uk01455 233 350
9.9

Privacy Policy

Privacy Policy – Policy version 22nd June 2023

https://www.ashtoncarehome.co.uk/ ( (“Website”) is provided by Hinckley Care Ltd (“Hinckley Care Ltd”), a Limited Company incorporated in England and Wales with registration number 8949535 whose head office is at  2nd Floor, The Priory, Stomp Road, Burnham, Bucks, SL1 7LW trading as The Ashton Care Home (“The Ashton Care Home”) (Hinckley Care Ltd and The Ashton Care Home together “we” / “our” / “us“). We are the controller of personal data obtained via our Website, meaning that we are the organisation legally responsible for deciding how and for what purpose the personal data is used.

We take your privacy very seriously. This privacy policy relates to your use of our Website only. Please read this Website privacy policy (“Website Privacy Policy”) carefully as it contains important information on who we are and how and why we collect, store, use and share any information relating to you (“Your Personal Data”) in connection with your use of our Website. It also explains your rights in relation to your personal data and how to contact us or a relevant regulator in the event you have a complaint.

We collect, use and are responsible for certain personal data about you. When we do so we are subject to the UK General Data Protection Regulation and Data Protection Act 2018 (together “Data Protection Legislation”).

Given the nature of our website, we do not expect to collect the personal data of anyone under 13 years old. If you are aware that any personal data of anyone under 13 years old has been shared with our website please let us know so that we can delete that data.

This Website Privacy Policy (together with our website terms and conditions and cookie policy sets out how we collect personal information about you via our Website and how the personal information you provide via our Website will be processed by us. By visiting our Website, you are accepting and consenting to the practices described in this Website Privacy Policy. If you do not consent, please do not submit any personal data to us.

What information do we collect about you?

We collect the following data, including personal data, from you:

  • your name and contact information, including address, postcode, email address and telephone number, when you complete enquiry forms or by requesting that we send you marketing information via our Website;
  • details of any personal information, feedback or other matters you may volunteer to give to us when submitting a message to us via our “Contact Us” enquiry form on our Website;
  • personal details contained in any CVs that you chose to send to us;
  • technical information, including the internet protocol (IP) address used to connect your computer to the internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
  • information about your visit to our Website, including the full Uniform Resource Locators (URL), clickstream to, through and from our Website (including date and time), products you viewed or searched for, page response times, website errors, length of visits to certain pages, page interaction information, methods used to browse away from the page and any phone number used to call our helpline; and
  • browsing activity, including search history and data from sites that partner with Google, including personal information contained in your Google profile.

 

You must provide your name and contact information, including email address and telephone number, this personal data when making the following enquiries via our Website: general enquiries, visiting enquiries, admission enquiries, care type enquiries, facility enquiries and career opportunity enquiries.  You agree to our Website terms and conditions when submitting any form of enquiry via our Website.

How your personal data is collected?

We collect personal data from you:

  • directly, when you enter or send us information, such as when you contact us (via our “Contact Us” enquiry form on our Website; and
  • indirectly, using analytical technologies, including Google Analytics 4 as well as other tracking technologies

How and why we use your personal data

Under Data Protection Legislation, we can only use Your Personal Data if we have a proper reason, for example:

  • where you have given consent;
  • to comply with our legal and regulatory obligations;
  • for the performance or fulfilment of a contract with you or an existing service user of our services (“Service User”);
  • to take steps at your request before entering into a contract with you or a prospective Service User; or
  • for our legitimate interests or those of a third party.

Where you make an enquiry via our Website relating to a prospective Service User admission or a career opportunity, we will use the personal data collected to communicate with you, including to send you updates (by email, text message, telephone or post) about our services and potential opportunities as requested.

A legitimate interest is when we have a business or commercial reason to use Your Personal Data, including for marketing our services, so long as this is not overridden by your own rights and interests. We will carry out an assessment when relying on legitimate interests, to balance our interests against your own. You can obtain details of this assessment by contacting us (see ‘How to contact us’ below).

You have the right to opt out of receiving marketing communications at any time. If you wish to opt out please contact us (see ‘How to contact us’ below).

We may ask you to confirm or update your marketing preferences if you ask us to provide further services in the future, or if there are changes in the law, regulation, or the structure of our business.

We will always treat your personal data with the utmost respect and never sell share it with other organisations outside Care Concern Group or Belsize Healthcare for marketing purposes.

For more information on your right to object at any time to your personal data being used for marketing purposes, see ‘Your rights’ below.

 

What we use your personal data for

We may use the information and data, including personal data, we receive and/or collect about you for the reasons set out in the table below.

What we use your personal data for

Our reasons

Responding to enquiries which you submit to us via our Website.

To enable us to efficiently respond to your enquiry.

Where your enquiry relates to a potential admission or career opportunity, to allow us to take the necessary steps before entering into a contract.

Where you are providing feedback in relation to the provision of our services, to improve the service and effectively perform our contract with you or the respective Service User.  

Offering and potentially providing services to prospective Service Users

For our legitimate interests, being to grow our business and to take steps at your request before entering into a contract but  taking into consideration your interests, rights, and expectations.

To fulfil our obligations under any contract we have entered into with you or an existing Service User that you represent, and to provide you or the relevant Service User with information or services requested by you or the Service User.

To comply with the terms of our contract with you or the respective Service User, including to enhance, modify, personalise or otherwise improve our Website, services or communications.

Customising our website and its content to your particular preferences based on a record of your selected preferences or on your use of our website

Depending on the circumstances:

·       your consent may be gathered by the separate cookies tool on our Website and other tracking technologies or analytical services such as Google Analytics 4, for auditing and data analysis purposes; or

·       where we are not required to obtain your consent and do not do so, for our legitimate interests, including where the processing enables us to enhance, modify, personalise or otherwise improve our Website, services or communications;

If you have provided such a consent, you may withdraw it at any time by contacting us via the “Contact Us” section of our Website at https://www.ashtoncarehome.co.uk/contact/. Please note that this will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn.

Retaining and evaluating information on your recent visits to our website and how you move around different sections of our website for analytics purposes

In circumstances where we:

·       collect your consent by the separate cookies tool on our Website and other tracking technologies or analytical services such as Google Analytics 4; or

·       are not required to obtain your consent and do not do so,  

we use the information collated to understand: (i) how people use our website so that we can make it more intuitive or to check our Website is working as intended; and (ii) to determine the effectiveness of promotional campaigns and advertising.

If you have provided such a consent, you may withdraw it at any time by contacting us via the “Contact Us” section of our Website at https://www.ashtoncarehome.co.uk/contact/. Please note that this will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn.

Send you newsletters and marketing information if you have consented to us doing so via our Website

Depending on the circumstances:

·       to comply with the terms of an existing contract; or

·       for our business growth.

Protecting the security of systems and data used to provide the services and prevent fraud

To comply with our legal and regulatory obligations.

Statistical analysis to help us understand our customer base

We will use cookies, Google Analytics 4 and other technologies to track your journey across our Website so we can audit, analyse, improve and monitor the effectiveness of the service to you.

Updating and enhancing customer records

Depending on the circumstances:

·       to perform our contract with you or an existing Service User;

·       to take steps at your request before entering into a contract with you or a prospective Service User;

·       to comply with our legal and regulatory obligations; or

·       where none of the above apply, for our legitimate interests, to ensure that we can keep in touch with our existing Service Users or prospective Service Users (as the case may be).

Marketing our services to prospective Service Users or prospective career candidates

For our legitimate interests in order to promote our care services to prospective Service Users or potential career candidates.

To share your personal data with members of our group and third parties that will or may take control or ownership of some or all of our business (and professional advisors acting on our or their behalf) in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency.

In such cases information will be anonymised where possible and only shared where necessary.

Depending on the circumstances:

·       to comply with our legal and regulatory obligations

·       in other cases, for our legitimate interests, ie to protect, realise or grow the value in our business and assets

 

Website Cookies and Analytics

We partner with Google Analytics 4, Universal Analytics, and Google Search Console via our Website. Use of these tools allow us to measure traffic and engagement with our Website through the use of first-party and third-party cookies. Cookies are small text files which a website may put on your computer or mobile device when you first visit a website or page. The cookie will help the website, or tools such as Google Analytics 4, to recognise your device the next time you visit. Web beacons or other similar files can also do the same thing. We use the term “cookies” in this policy to refer to all files that collect information in this way.

We reserve the right to integrate other marketing tools as we see fit for the aforementioned purposes, which we may exercise in future.

 We have implemented the following Google Analytics Advertising Features:

  • Remarketing with Google Analytics
  • Google Display Network Impression Reporting
  • Google Analytics Demographics and Interest Reporting
  • Integrated services that require Google Analytics to collect data for advertising purposes, including the collection of data via advertising cookies and identifiers

We will use those Google Analytics Advertising Features to (i) collect data, which may include your user location, search history and data from sites which also partner with Google; and (ii) track your journey across our Website via Google advertising cookies and identifiers. We analyse the aggregated and anonymised information to provide you with a good experience when you use the Website, improve your experience of our Website, to grow our online presence to attract prospective Service Users, remarket services and for advertising purposes.

We will use Google Analytics 4 only with its default anonymisation. We do not transfer Your Personal Data to Google Analytics 4.

By using our Website you hereby give your consent to the collection, use and analysis of your information, including personal data, by Google Analytics 4 and any other third party. Please do review the separate privacy policies issued by Google Analytics 4 and any other third party, including available opt-outs.

How to withdraw your consent for the processing of personal data

You have the right to withdraw your consent to the processing of your personal data via our Website at any time. If you would like to withdraw your consent or prefer not to receive any of the above-mentioned information (or if you only want to receive certain information from us), please contact us via the “Contact Us” section of our Website at https://www.ashtoncarehome.co.uk/contact/. Please note that by withdrawing your consent, this may affect our ability to carry out the above tasks for your benefit.

If you wish to have your information removed from our database or if you do not want us to contact you for marketing purposes, please let us know by clicking the “Unsubscribe” option in any email we send to you and providing the details requested or by contacting us via our Website at https://www.ashtoncarehome.co.uk/contact/. We will take steps to ensure that this information is deleted as soon as reasonably practicable.

 

How we keep your personal data secure

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Protecting your security and privacy is important to us and we make every effort to secure your information and maintain your confidentiality in accordance with Data Protection Legislation. Our Website is protected by various levels of security technology, which are designed to protect your information from any unauthorised or unlawful access, processing, accidental loss, destruction and damage. We limit access to your personal data to those who have a genuine need to access it.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

Who we share your information with

We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the Companies Act 2006. We may share your information with selected third parties including (but not limited to):

  • business partners, suppliers and sub-contractors for the performance of any contract we enter with them or you or the relevant Service User;
  • third parties who may contact you in respect of services or products they offer or sell which may be of interest to you, provided we receive your consent to such disclosure;
  • advertisers and advertising networks that require the data to select and serve relevant adverts to you; and
  • analytics and search engine providers, including Google Analytics 4, that assist us in the improvement and optimisation of our Website.

We may need to disclose your personal information to third parties where we:

  • sell any or all of our business or assets or we buy another business or assets in which case we may disclose your personal data to the prospective buyer or seller;
  • are under a legal duty to comply with any legal obligation or to enforce or apply our terms and conditions; or
  • are required to disclose it to protect our rights, property or the safety of our Service Users or others, including the exchange of information with other companies, organisations and/or governmental bodies for the purposes of fraud protection and credit risk reduction.

Please note that Google Analytics processes your personal data. Google Analytics may transfer your data outside the UK where it is stored in one of its data centres in accordance with Google’s data transfer policies.

Your rights in respect of your information

If any of the information you provide to us via our Website changes, please let us know as soon as possible so that we can make the necessary changes to the information we hold for you on our database. If you wish to make any changes to your information, please contact us via our Website at https://www.ashtoncarehome.co.uk/contact/.

If you wish to:

  • access or rectify the information we hold about you;
  • request that such information be deleted transmitted directly to another data controller;
  • restrict or object to the processing of your information;
  • withdraw your consent in relation to the use of your personal data;
  • make a complaint regarding the handling of your personal date;
  • comment on our Privacy Policy,

Please contact us via our Website at https://www.ashtoncarehome.co.uk/contact/. We shall process your request within one month of receipt, or we’ll let you know within that timeframe if we need more information from you. We will process your request free of charge.

You also have the right to complain to the Information Commissioner’s Office at https://ico.org.uk/make-a-complaint/ or by telephone: 0303 123 1113.

Third Party Sites

Our Website may contain hyperlinks or references to third party advertising and websites other than our Website. Any such hyperlinks or references are provided for your convenience only. We have no control over third party advertising or websites and accept no legal responsibility for any content, material or information contained in them. The display of any hyperlink and reference to any third-party advertising or website does not mean that we endorse that third party’s website, products or services. Your use of a third-party site may be governed by the terms and conditions of that third-party site and is at your own risk.

How long your personal data will be kept

We will not keep your personal data for longer than we need it for the purpose for which it is used. Different retention periods apply for different types of personal data. Following the end of the of the relevant retention period, we will delete or anonymise your personal data.

Changes to this Website Privacy Policy

We may change this Website Privacy Policy from time to time – when we make significant changes we will take steps to inform you.

How to contact us

You can contact us by post, email or phone if you have any questions about this Website Privacy Policy or the information we hold about you, to exercise a right under data protection legislation or to make a complaint.

The Ashton Care Home

John Street

Hinckley

LE10 1UY

 

Tel: 01455 233 350

Email: info@ashtoncarehome.co.uk